Rising Non-Alc Wine Brand Giesen 0% Extends Portfolio

Pacific Highway Wines is extending its fast-growing Giesen 0% non-alcoholic wine brand into the sparkling segment. Giesen 0% New Zealand Sparkling Brut, retailing at $19, is a Sauvignon Blanc-dominant blend with the alcohol removed via spinning cone technology. Pacific Highway expects the newcomer to further enhance growth prospects for the Giesen 0% brand, which surpassed 50,000 cases in the U.S. in 2022 and is projected to reach 90,000 cases within the next year.

Led by its Sauvignon Blanc ($16), Giesen 0% has become the market leader in the U.S. for non-alcoholic wines at $12 and over, according to Nielsen. The brand’s red and rosé offerings are also among the leaders in their respective segments after a relatively short time on the market. The new Giesen 0% sparkling entry has the potential to become the most popular wine in the lineup after Sauvignon Blanc, Pacific Highway tells SND.—Daniel Marsteller

Tagged : Giesen 0%, Pacific Highway

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