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News Briefs for May 17, 2023

May 17, 2023

•Fishers Island Lemonade, recently acquired by Spirit of Gallo, has launched two new flavors: Blueberry Wave and Nude Peach. The two new offerings start with Fishers Island’s original blend of whiskey, vodka, lemon, and honey before adding either blueberry or peach and canning at 7% abv. The two new releases, in addition to being available in 4-packs of 12-ounce cans for around $16, will be featured in the brand’s new Beach Variety 8-pack, which contains two cans each of the new releases and four cans of the original lemonade. Beyond the new flavors, Fishers Island Lemonade has also released refreshed packaging, including golf-themed graphics on Fishers Half & Half (formerly Spiked Tea) and ocean and beach themes for the two new releases.

•Brown-Forman has expanded the Jack Daniel’s Single Barrel portfolio with its latest permanent addition, Jack Daniel’s Single Barrel Barrel Proof Rye. The whiskey is made from a mash of 70% rye, 18% corn, and 12% malted barley, and generally barrels come in at between 62.5% and 72.5% abv. The whiskey is available across the U.S. for a suggested price of $60 a 750-ml. It sits alongside Jack Daniel’s other Single Barrel releases including Single Barrel Select, Single Barrel Barrel Proof, and Single Barrel Rye. Jack Daniel’s Single Barrel depleted 59,000 cases in the U.S. last year, according to Impact Databank.

•Proximo’s 1800 Tequila is launching a new marketing campaign featuring NBA player Carmelo Anthony and musician Ozuna. Created by ad agency 72andSunny, the campaign includes a series of videos directed by Ricky Saiz, who has previously directed some of Beyonce’s music videos. Focusing on 1800’s ultra-premium expression Cristalino, one spot features Ozuna in a barbershop and another features Anthony watching a basketball game courtside. Officially dubbed “Taste is Everything,” the campaign is airing now across TV, digital channels, social media, and in-store advertising. An Impact “Hot Brand,” 1800 grew 12.5% to just above 2 million cases in the U.S. last year.

•Kirin is extending its Fuji brand in the U.S. market, launching Fuji Japanese Whisky. Aged for an average of eight years in 100% American white oak, it’s bottled at 86 proof and is available in California, Texas, Illinois, New York, New Jersey, Maryland, Georgia, and Florida, retailing at $70 a 700-ml. It joins Fuji Single Grain and Fuji 30-year-old Single Grain in the lineup. Fuji is imported by Kirin-owned Distinguished Vineyards, whose portfolio also includes Argyle Winery in Oregon’s Willamette Valley, MacRostie Winery and Vineyards in Sonoma County, Markham Vineyards and Textbook in Napa Valley, as well as Wither Hills in New Zealand.

•Bartenura, part of the Royal Wine Corp portfolio, is launching a pair of fruit-flavored Moscato wines. They include Lychee and Peach expressions, both imported from Italy and canned at 5% abv. Both Bartenura Peach Moscato and Lychee Moscato retail at $15 a four-pack of 250-ml. cans. They’re rolling out across 21 states over the next two months.

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