Craft Brewing and Distilling News for May 19, 2023May 19, 2023
•Longmont, Colorado-based Oskar Blues Brewery is adding to its lineup with two spinoffs of flagship beer Dale’s Pale Ale. Joining the original are Dale’s American Light Lager (4.2% abv) and Dale’s American Double IPA (9% abv). While the Dale’s Double IPA was first released last year, Dale’s Light Lager is completely new. The three Dale’s beers will be bundled in a mixed 15-pack, supported by a marketing campaign called Seize the Dale’s, as well as in various packaging options for each individually. Oskar Blues also signed a deal to become the official craft beer of the Colorado Rapids Major League Soccer team, with premium brand placement throughout the stadium. Founded in 1997, Oskar Blues is part of the Canarchy Collective, which was acquired early last year by Monster Beverage for $330 million.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
Tagged : Oskar Blues
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