Prosecco A Bright Spot In U.S. Sparkling Wine MarketMay 22, 2023
After 13 consecutive annual gains, the U.S. market for sparkling wine slipped 1.5% by volume in 2022, according to Impact Databank. The sector eked out a slight gain by dollar value, but prior to last year, the last time sparkling wines decreased as a category was during the global financial crisis.
American sparkling wines stumbled 5% by volume in 2022. Champagne and Cava also declined, but Prosecco remained a bright spot. Last year, the U.S. surpassed the U.K. to become the world’s largest market for Prosecco, at 11.4 million 9-liter cases, up 6.3%—also ahead of the domestic market of Italy.
Gallo’s La Marca reached the three-million-case threshold in 2022 (up 10.5%) and remains the U.S. market’s largest-selling sparkling wine by volume. No other Prosecco has reached a million cases yet in the U.S., but second-ranked Mionetto is now within 40,000 cases of that milestone, and earlier this year introduced a packaging refresh and other promotions in tandem with its 25th anniversary in the U.S.
The fastest-growing Prosecco in 2022 among the major brands was Constellation’s Ruffino (+11.1%). Last year, Constellation also broadened its Prosecco portfolio further with the launch of Kim Crawford Sparkling Prosecco. Among smaller labels, notable growth was also achieved in 2022 by 90+ Cellars Lot 50 Prosecco, Ethica Wines’ La Gioiosa, Trinchero’s Avissi, and Prestige Wine’s Val d’Oca.
Momentum continues into 2023 as Prosecco volumes gained 6% in IRI channels for the year-to-date period ending April 23, while retail dollars rose 10%. By comparison, American sparkling wines fell 5% by volume and 2% in dollar terms, year-to-date.
|U.S.—Top Five Italian Sparkling Wine Brands
(thousands of 9-liter cases)
|1||La Marca||E.&J. Gallo Winery||2,725||3,010||10.5%|
|2||Mionetto||Freixenet Mionetto USA||890||960||7.9%|
|3||Cupcake||The Wine Group||650||642||-1.2%|
|5||Martini & Rossi||Bacardi USA||542||508||-6.2%|
|Total Top Five||5,283||5,649||6.9%|
|1 Based on unrounded data
Source: IMPACT DATABANK © 2023
Tagged : Cupcake, La Marca, Martini & Rossi, Mionetto, Ruffino
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