House Of Suntory Debuts Anniversary Campaign, Preps Limited Edition Whiskies

House of Suntory is celebrating its 100th anniversary with a new campaign featuring actor Keanu Reeves and a debut ad creative directed by Sofia Coppola. “The Suntory Anniversary Tribute” walks viewers through the company’s history, flashing different eras of whiskies, ads (including Reeves’ early 1990s turn as Suntory Reserve spokesman), and the people behind them in a visual collage set to music.

Later this year, the centennial will continue with a series of documentary shorts, again starring Reeves, directed by Roman Coppola, titled “the Nature and Spirit of Japan.” In addition to the campaign, the House of Suntory will release 100th anniversary bottlings of its flagship whiskies as well as limited releases including Yamazaki 18 Year Old Mizunara and Hakushu 18 Year Old Peated Malt.—Shane English

Tagged : Beam Suntory, Hakushu, House of Suntory, Yamazaki

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