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Tag Archive: Absolut

News Briefs for April 14, 2022

•Absolut Vodka is marking its tenth year as the official vodka of the Coachella music festival by venturing into the metaverse. Continue reading →

Posted in News on April 14, 2022

Innovation Pays Off For The U.S. Market’s Top Imported Vodkas

Imported vodka brands have been under pressure in the U.S. in recent years, battling for share and working to fend off the challenge from Tito’s. Continue reading →

Posted in News on February 8, 2022

Top Vodkas: Tito’s Hits 11 Million Cases In 2021, Absolut Returns To Growth

Vodka continues to be a battleground in the U.S., as a host of competitors vie to take share from leading player Tito’s, which reached another milestone last year. Continue reading →

Posted in News on January 13, 2022

Interview, Part 2: Pernod Ricard USA Chief Commercial Officer John Barrett

In the second part of our interview, Pernod Ricard USA chief commercial officer John Barrett discusses growth opportunities across the Pernod Ricard portfolio, new product activity, and how the group is addressing supply chain challenges in the U.S. Continue reading →

Posted in News on December 10, 2021

Impact Seminar: Mukherjee On Purposeful Marketing, Chaplin On Charity Efforts

Speaking at the recently held 45th Annual Impact Marketing Seminar, industry leaders Ann Mukherjee and Wayne Chaplin took on related topics that have become only more vital over the past year and a half: purpose-driven marketing and giving back through charitable contributions. Continue reading →

Posted in News on October 12, 2021

Pernod Rebounds in Fiscal ‘21, With Jameson, U.S. Growth Up Sharply

For its fiscal year 2021, Pernod Ricard saw sales organic sales rise 9.7% to €8.8 billion ($10.4b) as the company rebounded after a challenging 2020. Continue reading →

Posted in News on September 1, 2021

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