Tag Archive: Absolut
Pernod Ricard North America CEO Ann Mukherjee Looks To Reignite Absolut
Veteran consumer goods marketer Ann Mukherjee has been on the job as chairman and CEO of Pernod Ricard North America for only eight weeks, but she’s already putting her own stamp on one of the company’s largest brands, Absolut vodka. Today marks the launch of a new multi-million dollar campaign behind Absolut—centered on the hot-button topic of sexual consent in the era of #MeToo—that will run across print, digital, out-of-home, and social channels. Mukherjee believes the effort marks a return to cultural relevance for a brand that has been a leader in imported vodka for a generation, but has lately been in decline, with its 2019 U.S. volume estimated by Impact Databank at 3.5 million cases on a decrease of 2.5%. SND executive editor Daniel Marsteller interviewed Mukherjee at Pernod’s New York City headquarters to hear about her vision for Absolut moving forward. Continue reading →
Posted in News on February 14, 2020Leading Vodka Brands Tap Innovation To Bolster Growth, As Smirnoff Maintains Slim Lead
“While vodka has slowed down, Tito’s remains on fire,” says Eddie Cruz, owner of six-store Miami retail chain Jensen’s Liquors. Continue reading →
Posted in News on January 16, 2020Pernod Ricard Sees Stable U.S. Sales, Strong Growth In India and China, As Full-Year Profit Rises 8.7%
Pernod Ricard saw its U.S. sales remain stable in its fiscal year ended in June as China and India posted strong gains. Continue reading →
Posted in News on August 29, 2019News Briefs for July 18, 2019
•Missouri is joining the ranks of Kentucky and Tennessee with a new measure that declares specific rules for its own style of whiskey—in this case, Bourbon. Continue reading →
Posted in News on July 18, 2019Marketing Giant Michel Roux Passes Away At 78
Michel Roux, who built Absolut Vodka into an icon of the spirits business, has passed away at age 78. Continue reading →
Posted in News on May 2, 2019News Briefs for April 22, 2019
•Absolut has unveiled a new “Planet Earth’s Favorite Vodka” campaign, focused on sustainability efforts. Continue reading →
Posted in News on April 22, 2019
