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Tag Archive: Absolut

News Briefs for February 12, 2021

•Absolut is launching “Drink Responsibly, #LoveResponsibly,” a campaign asking consumers to share what loving responsibly looks like to them in a world where connecting with others in meaningful ways has become more difficult. Continue reading →

Posted in News on February 12, 2021

Pernod Posts 5% U.S. Growth In First Half, Led By Off-Premise, E-Commerce Segments

Pernod Ricard saw solid growth in the U.S. in its fiscal first half ended in December, with sales increasing 5% on strong gains from the off-premise and e-commerce segments. Continue reading →

Posted in News on February 11, 2021

News Briefs for September 24, 2020

•Absolut will debut its first TV ad in three years on Monday, September 29 before the first presidential debate, featuring the tagline “Vote First, Drink Second.” Continue reading →

Posted in News on September 24, 2020

News Briefs for May 20, 2020

•Absolut has launched a new collection of ready-to-drink cocktails. Continue reading →

Posted in News on May 20, 2020

News Briefs for March 18, 2020

•Château Latour has postponed the planned release of its 2012 vintage, which was set to be the first release of its Grand Vin in eight years. Continue reading →

Posted in News on March 18, 2020

Pernod Ricard North America CEO Ann Mukherjee Looks To Reignite Absolut

Veteran consumer goods marketer Ann Mukherjee has been on the job as chairman and CEO of Pernod Ricard North America for only eight weeks, but she’s already putting her own stamp on one of the company’s largest brands, Absolut vodka. Today marks the launch of a new multi-million dollar campaign behind Absolut—centered on the hot-button topic of sexual consent in the era of #MeToo—that will run across print, digital, out-of-home, and social channels. Mukherjee believes the effort marks a return to cultural relevance for a brand that has been a leader in imported vodka for a generation, but has lately been in decline, with its 2019 U.S. volume estimated by Impact Databank at 3.5 million cases on a decrease of 2.5%. SND executive editor Daniel Marsteller interviewed Mukherjee at Pernod’s New York City headquarters to hear about her vision for Absolut moving forward. Continue reading →

Posted in News on February 14, 2020

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