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Tag Archive: Admiral Nelson

Interview, Part 2: Max L. Shapira, Heaven Hill Brands

Over the past two decades, Heaven Hill Brands has undergone major expansion and diversification, moving beyond its traditional Bourbon roots to develop a diversified portfolio that covers virtually every major spirits category. In Part 2 of this SND interview, Heaven Hill president Max Shapira discusses trends in the portfolio beyond American whiskies. Continue reading →

Posted in News on July 28, 2015

Diageo Files Lawsuit Against Heaven Hill’s Admiral Nelson In Canada

Diageo has filed a lawsuit against Heaven Hill in Canada, accusing Heaven Hill’s Admiral Nelson’s rum brand of infringing on Diageo’s Captain Morgan trademark. Continue reading →

Posted in News on March 27, 2014

Heaven Hill Takes Aim At 1 Million Cases For Admiral Nelson’s Rum

Last June, Heaven Hill Distilleries made a major play in the rum category, acquiring the 700,000-case Admiral Nelson’s rum brand from Luxco Inc. Continue reading →

Posted in News on February 1, 2012

Bacardi Aims To Challenge Captain Morgan’s Spiced Rum Supremacy With OakHeart Launch

Rum giant Bacardi has upped the ante in the spiced rum segment—long dominated by Diageo’s Captain Morgan—with the launch of Bacardi OakHeart, a 70-proof, spiced blend of Bacardi Superior and Gold priced at around $12.99 a 750-ml. Continue reading →

Posted in News on August 8, 2011

Heaven Hill Acquires Impact Hot Brand Admiral Nelson From Luxco

Heaven Hill Distilleries is set to add nearly 700,000 cases in yearly volume to its portfolio with the agreed-on purchase of Admiral Nelson rum from Luxco for an undisclosed sum. Continue reading →

Posted in News on June 3, 2011