Tag Archive: Admiral Nelson’s
Rum’s Biggest Players Benefit From Off-Premise Bounce
While the rum category has struggled to post growth in the U.S. market in recent years, it’s now enjoying a pronounced boost in the off-premise, with volume up nearly 15% in Nielsen channels in the 13 weeks through April 18. Continue reading →
Posted in News on May 12, 2020News Briefs for April 10, 2017
•Heaven Hill Brands’ Admiral Nelson’s rum will expand this month with the release of Admiral Nelson’s Pineapple Rum. Continue reading →
Posted in News on April 10, 2017Rum Loses Ground In U.S., But $15-And-Up Segment Enjoys Progress, Sees Upside
Despite consumer tastes in the U.S. moving in the direction of aged spirits and full-flavored offerings, the rum category has been slow to make meaningful volume advances in recent years. Continue reading →
Posted in News on July 23, 2015News Briefs for March 31, 2015
•Heineken has appointed Ronald den Elzen to lead its U.S. business, succeeding Dolf van den Brink, who will become CEO of Heineken Mexico, effective July 1. Continue reading →
Posted in News on March 31, 2015Rum’s Top Players Launch Wave Of New Products To Revitalize The Category
After expanding by more than 50% from 2000-2010, the U.S. rum market has struggled to achieve consistent growth in recent years. Continue reading →
Posted in News on July 14, 2014
