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Tag Archive: advertising

FTC To Review Major Producers’ Digital Marketing Tactics

The Federal Trade Commission is requiring 14 major beverage alcohol advertisers to provide details on their use of digital media and data collection for the first time as part of an ongoing study of the effectiveness of the agency’s voluntary guidelines aiming to reduce underage consumers’ exposure to alcohol ads. Continue reading →

Posted in News on April 13, 2012

DISCUS Partners To Create Ad Guidelines For Facebook, Twitter And Other Social Media

The Distilled Spirits Council of the U.S. has partnered with the European Forum for Responsible Drinking to create a list of self-regulatory guidelines for drinks companies advertising on social media sites. Continue reading →

Posted in News on September 20, 2011