Tag Archive: Aurelio Montes
Interview: Aurelio Montes On Chile In Transition
Chilean wine is in the midst of a gradual transition in the U.S., as leading players aim to steer the market toward higher price points while leveraging the South American country’s diverse range of styles to garner traction with a new generation of consumers. Chile’s bottled wine shipments to the U.S. have fallen by roughly one-third over the past decade as Concha y Toro and others have refocused toward the premium end, but Chile remains a nearly 5-million-case category in the U.S., with Cabernet Sauvignon and Sauvignon Blanc both well-positioned for growth. SND executive editor Daniel Marsteller recently caught up with category pioneer Aurelio Montes Sr., now president of Wines of Chile, for an update.
