Tag Archive: Bacardi Ltd.
Earlier this week, Bacardi Ltd. announced a new alliance with artist and entrepreneur Swizz Beatz intended to position its brands front-and-center with the younger consumer demographic. Under the multi-year partnership, Beatz, who has previously worked with Reebok, Christian Louboutin, Aston Martin and other brands, will assume the title of global chief creative for culture, and be involved in marketing, advertising, innovation and selling platforms across the entire Bacardi portfolio. In this exclusive interview, Bacardi CEO Mike Dolan and Beatz spoke from Shanghai with SND senior editor Daniel Marsteller, discussing their goals for the new project. Continue reading →Posted in News on July 14, 2016
While it remains locked in a trademark battle with Pernod Ricard over the Havana Club rum label in the U.S. market, Bacardi has unveiled plans to back its Puerto Rico-produced version of its Havana Club brand with a new Anejo Clasico dark rum, a national distribution footprint and a fresh advertising campaign. Continue reading →Posted in News on June 1, 2016
The gin category has continued to lose ground in the U.S., with volumes shrinking about 5% over the past five years to a total of under 10 million cases, according to Impact Databank. Continue reading →Posted in News on December 7, 2015
•Bacardi Ltd.’s John Dewar & Sons unit has unveiled The Deveron, a new range of single malt Scotches. Continue reading →Posted in News on September 3, 2015
•Bacardi Ltd.’s John Dewar & Sons unit has unveiled a new single malt Scotch range produced at its Royal Brackla distillery in Nairn, Scotland. Continue reading →Posted in News on August 27, 2015
•Sales of Tito’s Handmade Vodka haven’t been hurt by last fall’s lawsuits over its “handmade” claim. Continue reading →Posted in News on July 29, 2015