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Tag Archive: Bacardi Ltd.

Martini Adds New Tier Of Upscale Vermouths

Bacardi Ltd.’s Martini vermouth brand is adding a higher-priced tier to its range in the U.S. market. Continue reading →

Posted in News on July 16, 2015

Bacardi Takes Control Of Leblon Cachaça, As Dealmaking Continues

Bacardi has acquired full ownership of Leblon, the cachaça brand in which it has held a minority stake since 2007. Continue reading →

Posted in News on July 9, 2015

Bacardi Adds To Rum Stable With Mixology-Driven Banks Brand

Bacardi Ltd. has acquired the Banks rum brand for an undisclosed sum. Continue reading →

Posted in News on July 8, 2015

News Briefs for May 12, 2015

•E.&J. Gallo has rolled out the latest addition to it Viniq shimmering liqueur line, Viniq Ruby, nationwide. Continue reading →

Posted in News on May 12, 2015

Bacardi Merges Global Creative, Digital And Media Duties With BBDO, OMD

Bacardi Ltd. is consolidating the creative, digital and media operations for its core portfolio via a new partnership with BBDO Worldwide and Omnicom Group’s OMD Worldwide. Continue reading →

Posted in News on April 16, 2015

Bacardi Cuts North America Staff By 10%

As part of an ongoing cost-cutting initiative, Bacardi Ltd. is laying off roughly 10% of its North America staff. Continue reading →

Posted in News on April 9, 2015

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