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Tag Archive: Bacardi

Leading Players Diversify Their Whiskey Portfolios, Cultivating The Next Generation Of Growth Brands

With whiskies exploding in popularity, major companies have been diversifying their portfolios to secure future growth. Continue reading →

Posted in News on September 12, 2019

News Briefs for September 10, 2019

•Bacardi will donate $1 million in cash and other assistance to disaster relief and recovery efforts following Hurricane Dorian’s devastation of the Bahamas. Continue reading →

Posted in News on September 10, 2019

Dewar’s Unveils Caribbean Smooth, The First In A Series Of New Cask-Finished Expressions

Dewar’s Scotch whisky is launching Dewar’s Caribbean Smooth, an 8-year-old, double-aged Scotch finished in Caribbean rum casks. Continue reading →

Posted in News on September 9, 2019

Lee Applbaum Steps Down As CMO Of Patrón And Grey Goose

Lee Applbaum, global CMO of Patrón and Grey Goose at Bacardi Ltd, will resign his position as of August 31. Continue reading →

Posted in News on July 30, 2019

News Briefs for July 10, 2019

•Captain Morgan has partnered with Major League Soccer (MLS) to become the league’s official spiced rum and exclusive spirits partner through 2022. Continue reading →

Posted in News on July 10, 2019

Rum’s Top Players Look To Expand Occasions And Premiumize The Category

Total rum volumes declined 1% to 22.6 million cases in the U.S. last year, according to Impact Databank. Overall, 10 of the top 15 rum brands in the market lost volume last year, and the category has fallen by about 1 million cases since 2010. Continue reading →

Posted in News on July 8, 2019

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