Tag Archive: Bacardi
Bacardi Takes Aim At The Spiced Rum Segment
Bacardi is mounting a renewed push into spiced rum, reintroducing its former Oakheart label in a new incarnation as Bacardi Spiced. Continue reading →
Posted in News on August 12, 2020Alex Tomlin Named To Top Marketing Role At Bacardi North America
Industry veteran Alex Tomlin has been named senior vice president, marketing at Bacardi North America, a newly created role and the top marketing post within the company’s U.S. business. Continue reading →
Posted in News on June 15, 2020Bacardi’s Ned Duggan On New Products And The Post-Pandemic Landscape
Ready-to-drink cocktails have been among the fastest-growing spirits segments lately, and top players are taking notice. Continue reading →
Posted in News on June 8, 2020Rum’s Biggest Players Benefit From Off-Premise Bounce
While the rum category has struggled to post growth in the U.S. market in recent years, it’s now enjoying a pronounced boost in the off-premise, with volume up nearly 15% in Nielsen channels in the 13 weeks through April 18. Continue reading →
Posted in News on May 12, 2020News Briefs for April 17, 2020
•Bacardi has launched Cupboard Cocktails, a new fundraiser that brings together bartenders and Bacardi rum to support charities aiding the service industry. Continue reading →
Posted in News on April 17, 2020News Briefs for March 26, 2020
•The COVID-19 stimulus package passed by the U.S. Senate includes a tax waiver for distillers making hand sanitizer. Continue reading →
Posted in News on March 26, 2020
