Tag Archive: Bacardi
News Briefs for October 15, 2020
•Bacardi is debuting three new offerings from its Exceptional Cask series of single malt Scotch whiskies: Aberfeldy 18 Years Old ($120, 43% abv), Aberfeldy 20 Years Old ($200, 43% abv), and Craigellachie 24 Years Old ($300, 52.2% abv), all of which are rolling out this month. Continue reading →
Posted in News on October 15, 2020Dewar’s Brian Cox On Innovation And The Future Of Blended Scotch
Though the overall blended Scotch market in the U.S. has been sluggish in recent years, marketers have been making inroads with new consumers lately with a steady stream of innovation. Continue reading →
Posted in News on October 5, 2020Bacardi Takes Aim At The Spiced Rum Segment
Bacardi is mounting a renewed push into spiced rum, reintroducing its former Oakheart label in a new incarnation as Bacardi Spiced. Continue reading →
Posted in News on August 12, 2020Alex Tomlin Named To Top Marketing Role At Bacardi North America
Industry veteran Alex Tomlin has been named senior vice president, marketing at Bacardi North America, a newly created role and the top marketing post within the company’s U.S. business. Continue reading →
Posted in News on June 15, 2020Bacardi’s Ned Duggan On New Products And The Post-Pandemic Landscape
Ready-to-drink cocktails have been among the fastest-growing spirits segments lately, and top players are taking notice. Continue reading →
Posted in News on June 8, 2020Rum’s Biggest Players Benefit From Off-Premise Bounce
While the rum category has struggled to post growth in the U.S. market in recent years, it’s now enjoying a pronounced boost in the off-premise, with volume up nearly 15% in Nielsen channels in the 13 weeks through April 18. Continue reading →
Posted in News on May 12, 2020
