Exclusive news and research on the wine, spirits and beer business

Tag Archive: Barefoot

Impact Databank: U.S. Wine Market Projected To Slip By Volume, Rise By Value This Year

Faced with an uncertain economy and fierce competition from the proliferation of RTDs, as well as the continued strength of Tequila and whisk(e)y, U.S. wine market volume is projected to decline in 2022 for the second straight year, according to The U.S. Wine Market: Shanken’s Impact Databank Review & Forecast, 2022 Edition. Continue reading →

Posted in News on July 20, 2022

E.&J. Gallo Becomes Official Wine Sponsor Of The NFL

E.&J. Gallo Winery has struck a deal to become the official wine sponsor of the National Football League. Continue reading →

Posted in News on June 8, 2022

Impact Databank: U.S. Wine Volume Projected To Decline In 2021, But Premium Brands Make Strides

After 27 consecutive annual gains, the wine industry in the United States is expected to suffer a 0.5% volume decrease this year, down to 335.4 million 9-liter cases—according to the recently released 2021 edition of The U.S. Wine Market: Shanken’s Impact Databank Review & Forecast. Continue reading →

Posted in News on July 28, 2021

Wine-Based Cocktails Drive Interest, As Wine Looks To Expand Its Audience

As the summer-selling season began in earnest and the demand for pre-packaged drinks continues to trend up, leading wine marketers have been busy maneuvering amidst a tricky economic landscape—trying to bridge the gap between the general market and craft cocktail enthusiasts. Continue reading →

Posted in News on June 24, 2021

Barefoot Taps Sweeter Styles, Alternative Formats To Connect With New Drinkers

A common theme in the drinks market during the pandemic has been consumers’ move to trusted brands. Continue reading →

Posted in News on May 20, 2021

Impact Databank: Solid Gains For The U.S. Market’s Largest Wine Brands

After eight consecutive anemic annual gains of less than 1%, the U.S. wine market rose a modest 2% in volume terms in 2020, even as its share of the total beverage alcohol industry fell for the second consecutive year. Continue reading →

Posted in News on March 1, 2021

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