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Tag Archive: Barrelhound

Brown Spirits Ramp Up Innovation Efforts, As Flavored Vodka Shifts Gears

With vodka’s growth cooling and the whisk(e)y renaissance in full swing, brown spirits are leading innovation efforts across the U.S. market, courting both connoisseurs with upscale, craft-like offerings and neophytes with a variety of entry-level and flavored options. Continue reading →

Posted in News on June 12, 2015

Pernod Ricard Courts Entry-Level Whisky Drinkers With New Barrelhound Brand

With brown spirits continuing to rise in the U.S. market, Pernod Ricard is launching a new blended Scotch brand, Barrelhound, intended to “bridge the Bourbon and Scotch worlds.” Continue reading →

Posted in News on May 8, 2015