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Tag Archive: Beam Inc

As Growth Slows, Imported Vodka Marketers Fight Off Rival Categories With Innovation Flurry

As America’s whisk(e)y boom continues and domestic offerings such as New Amsterdam and Tito’s dominate growth in the vodka category, imported vodka’s meteoric rise has slowed considerably. Continue reading →

Posted in News on April 10, 2014

News Briefs for April 8, 2014

•Brown-Forman is said to have joined the ranks of final-round bidders for Whyte & Mackay, the Scotch whisky business owned by Diageo-controlled United Spirits Ltd., reports Reuters. Continue reading →

Posted in News on April 8, 2014

News Briefs for April 2, 2014

•Mike’s Hard Lemonade Co. is celebrating its 15th anniversary with the release of new flavored products, a redesigned logo and packaging and a refocused media push. Continue reading →

Posted in News on April 2, 2014

News Briefs for March 20, 2014

•Beam Inc.’s Cruzan rum brand has added a new peach expression to its flavored lineup. Continue reading →

Posted in News on March 20, 2014

Exclusive: Whiskies Lead Impact’s Spirits “Hot Brands” List

Impact’s annual “Hot Brands” spirits honor roll leaves little doubt that the brown spirits segment—led by whisk(e)y—continues to be the key driver behind gains in the overall spirits market. Continue reading →

Posted in News on March 19, 2014

News Briefs for March 14, 2014

•Southern Wine & Spirits (SWS) has announced the retirement of senior vice president, fine wines Jim Allen, effective January 2014. Continue reading →

Posted in News on March 14, 2014

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