Tag Archive: Beefeater
While overall volume in the U.S. gin category continues to decline, super-premium-and-above brands are having success as consumers move up the pricing ladder.
•Pernod Ricard’s The Gin Hub unit has launched a new, strawberry-forward expression within the Beefeater lineup. Continue reading →Posted in News on October 4, 2018
•Pernod Ricard’s Chivas Brothers unit has announced plans to create a new state-of-the-art bottling facility at its Kilmalid site in Dumbarton, Scotland, with an investment of £40 million ($49m). Continue reading →
With high-end gin far outpacing overall category growth, Pernod Ricard has obtained control of Monkey 47, one of gin’s most dynamic performers in recent years. Continue reading →Posted in News on January 29, 2016
The gin category has continued to lose ground in the U.S., with volumes shrinking about 5% over the past five years to a total of under 10 million cases, according to Impact Databank. Continue reading →Posted in News on December 7, 2015