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Tag Archive: Beefeater

News Briefs for August 11, 2021

•Beefeater, part of the Pernod Ricard portfolio, has introduced a new look across its portfolio.  Continue reading →

Posted in News on August 11, 2021

Hendrick’s Leads The Way As Gin Premiumizes In The U.S.

While overall volume in the U.S. gin category continues to decline, super-premium-and-above brands are having success as consumers move up the pricing ladder.

Continue reading →

Posted in News on November 30, 2018

News Briefs for October 4, 2018

•Pernod Ricard’s The Gin Hub unit has launched a new, strawberry-forward expression within the Beefeater lineup. Continue reading →

Posted in News on October 4, 2018

News Briefs for November 3, 2016

•Pernod Ricard’s Chivas Brothers unit has announced plans to create a new state-of-the-art bottling facility at its Kilmalid site in Dumbarton, Scotland, with an investment of £40 million ($49m). Continue reading →

Posted in News on November 3, 2016

Pernod Acquires Control Of Fast-Rising Monkey 47 Gin

With high-end gin far outpacing overall category growth, Pernod Ricard has obtained control of Monkey 47, one of gin’s most dynamic performers in recent years. Continue reading →

Posted in News on January 29, 2016

Gin’s High End Helps Buoy Struggling Category

The gin category has continued to lose ground in the U.S., with volumes shrinking about 5% over the past five years to a total of under 10 million cases, according to Impact Databank. Continue reading →

Posted in News on December 7, 2015

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