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Tag Archive: Belvedere

Belvedere Extends Concept Of Vodka Terroir With Heritage 176 Release

Moët Hennessy-owned Belvedere has long looked to differentiate itself by bringing the concept of terroir to the vodka category. Continue reading →

Posted in News on September 14, 2020

Interview: Belvedere Vodka President Rodney Williams

Moët Hennessy-owned Belvedere vodka posted U.S. depletions of 405,000 cases last year, and is the market’s third-largest vodka brand at the super-premium tier (above $25), behind Grey Goose and Cîroc. Continue reading →

Posted in News on February 24, 2020

Vodka’s Super-Premium Leaders Aim To Reignite The Category

While vodka’s high end has faced challenges from whiskies and premium-priced domestic brands like Tito’s, the top upscale imported offerings combined to achieve positive volume growth last year. Continue reading →

Posted in News on July 23, 2019

News Briefs for June 6, 2019

•Rob Dietrich, former head distiller for Stranahan’s in Colorado, is taking the helm as new master distiller and blender for Metallica’s Blackened whiskey. Continue reading →

Posted in News on June 6, 2019

News Briefs for September 6, 2018

•Edrington has announced that it will handle sales, marketing, and distribution for Wyoming Whiskey, effective immediately. Continue reading →

Posted in News on September 6, 2018

Interview: Belvedere President And CEO Rodney Williams

After expanding by about 100,000 cases in the U.S. from 2010-2016, Moët Hennessy’s Belvedere vodka brand (around $30 a 750-ml.) slipped 10% last year to roughly 450,000 cases, according to Impact Databank. Continue reading →

Posted in News on May 30, 2018

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