Tag Archive: Belvedere
Belvedere Extends Concept Of Vodka Terroir With Heritage 176 Release
Moët Hennessy-owned Belvedere has long looked to differentiate itself by bringing the concept of terroir to the vodka category. Continue reading →
Posted in News on September 14, 2020Interview: Belvedere Vodka President Rodney Williams
Moët Hennessy-owned Belvedere vodka posted U.S. depletions of 405,000 cases last year, and is the market’s third-largest vodka brand at the super-premium tier (above $25), behind Grey Goose and Cîroc. Continue reading →
Posted in News on February 24, 2020Vodka’s Super-Premium Leaders Aim To Reignite The Category
While vodka’s high end has faced challenges from whiskies and premium-priced domestic brands like Tito’s, the top upscale imported offerings combined to achieve positive volume growth last year. Continue reading →
Posted in News on July 23, 2019News Briefs for June 6, 2019
•Rob Dietrich, former head distiller for Stranahan’s in Colorado, is taking the helm as new master distiller and blender for Metallica’s Blackened whiskey. Continue reading →
Posted in News on June 6, 2019News Briefs for September 6, 2018
•Edrington has announced that it will handle sales, marketing, and distribution for Wyoming Whiskey, effective immediately. Continue reading →
Posted in News on September 6, 2018Interview: Belvedere President And CEO Rodney Williams
After expanding by about 100,000 cases in the U.S. from 2010-2016, Moët Hennessy’s Belvedere vodka brand (around $30 a 750-ml.) slipped 10% last year to roughly 450,000 cases, according to Impact Databank. Continue reading →
Posted in News on May 30, 2018