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Tag Archive: bitters

Fernet-Branca Makes Inroads As Consumers Explore Bitter Taste Profiles

Earlier this year, Italy’s Fratelli Branca, known for its flagship amaro brand Fernet-Branca, launched wholly owned import company Branca USA to take control of its route to market. The shift comes during a period growth for Fernet-Branca driven by rising consumer interest in complex, bitter taste profiles. Continue reading →

Posted in News on December 23, 2019

Bitters Keep Climbing As Consumers Explore New Flavor Profiles

As consumers continue to expand their flavor repertoires, bitter liqueurs and aperitifs have begun to catch fire in the U.S. Continue reading →

Posted in News on February 20, 2019

Aperol Leads Growth Within Campari’s Rising Bitters Portfolio

With millennial consumers avidly exploring new taste profiles, the bitters segment has enjoyed increasing momentum lately. Continue reading →

Posted in News on December 27, 2017

Campari’s Bitters Lineup On The Rise As U.S. Consumers’ Tastes Evolve

The U.S. market’s growing interest in classic cocktails and bold flavor profiles has opened up new growth avenues for the formerly challenged bitters category, and leading player Campari America is taking full advantage. Continue reading →

Posted in News on January 20, 2017

Banking On Mixology Trend, Italian Bitters Proliferate In U.S.

After years of stagnant growth, the Italian bitters-liqueurs category is now blossoming in the U.S. market, driven by current mixology trends and maturing consumer palates. Continue reading →

Posted in News on March 5, 2015