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Tag Archive: Black Velvet

Canadian Whiskies Bet On Flavors To Attract New Consumers

While Canadian whisky’s pace in the U.S. has lagged that of other brown spirits categories, marketers are drawing new drinkers to the fold with an array of flavor launches. Continue reading →

Posted in News on November 6, 2019

Canadian Whisky Players Invest To Build Category Momentum

While Canadian whisky lately has seen its best growth in the flavored segment, key marketers are undertaking a series of innovations and brand investments across pricing tiers in the core unflavored segment. Continue reading →

Posted in News on October 30, 2019

News Briefs for August 13, 2019

•In case you missed yesterday’s news alert, Heaven Hill Brands has acquired Black Velvet Canadian whisky from Constellation Brands for $266 million. Continue reading →

Posted in News on August 13, 2019

News Alert: Heaven Hill To Acquire Black Velvet Canadian Whisky For $266 Million

Heaven Hill Brands has agreed to acquire Black Velvet Canadian whisky from Constellation Brands for $266 million, subject to regulatory approval. Continue reading →

Posted in News on August 12, 2019

Flavor Focus Drives Gains For Canadian Whisky

Over the past few years, flavors have become a hugely influential part of the Canadian whisky category and contributed to overall gains in the U.S. market. Continue reading →

Posted in News on November 2, 2018

After Years Of Decline, Canadian Whisky Is Holding Its Ground In 2016

For many years—from the early 1990s through 2010—Canadian whisky was a two-faceted category. Continue reading →

Posted in News on November 28, 2016

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