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Tag Archive: Black Velvet

News Briefs for August 13, 2019

•In case you missed yesterday’s news alert, Heaven Hill Brands has acquired Black Velvet Canadian whisky from Constellation Brands for $266 million. Continue reading →

Posted in News on August 13, 2019

News Alert: Heaven Hill To Acquire Black Velvet Canadian Whisky For $266 Million

Heaven Hill Brands has agreed to acquire Black Velvet Canadian whisky from Constellation Brands for $266 million, subject to regulatory approval. Continue reading →

Posted in News on August 12, 2019

Flavor Focus Drives Gains For Canadian Whisky

Over the past few years, flavors have become a hugely influential part of the Canadian whisky category and contributed to overall gains in the U.S. market. Continue reading →

Posted in News on November 2, 2018

After Years Of Decline, Canadian Whisky Is Holding Its Ground In 2016

For many years—from the early 1990s through 2010—Canadian whisky was a two-faceted category. Continue reading →

Posted in News on November 28, 2016

Mainstream Canadian Whisky Brands Struggle To Lift Pricing And Volume

Canadian whisky’s major players have added flavors and higher-end line extensions, but the category has still struggled, with U.S. sales volume merely flat last year at 14.57 million cases, after being flat in 2012 as well. Continue reading →

Posted in News on December 8, 2014

Interview, Part 2: Chris Fehrnstrom, CMO, Constellation Wine & Spirits

In Part 2 of this exclusive SND interview, Chris Fehrnstrom, chief marketing officer for Constellation Brands’ spirits and wine division, discusses how the whisk(e)y boom is impacting the company, Constellation’s efforts to reach female wine consumers and its international ambitions. Continue reading →

Posted in News on July 18, 2014

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