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Tag Archive: Blackheart

News Briefs for January 28, 2022

•Blackheart rum, part of the Heaven Hill portfolio, has partnered with Jenny McCarthy on a new spring campaign called “Make Time for Friends.”  Continue reading →

Posted in News on January 28, 2022

Interview, Part 2: Max L. Shapira, Heaven Hill Brands

Over the past two decades, Heaven Hill Brands has undergone major expansion and diversification, moving beyond its traditional Bourbon roots to develop a diversified portfolio that covers virtually every major spirits category. In Part 2 of this SND interview, Heaven Hill president Max Shapira discusses trends in the portfolio beyond American whiskies. Continue reading →

Posted in News on July 28, 2015

Upscale Whiskies Dominate Impact’s “Hot Prospects” Spirits Awards

The surge in brown spirits across the U.S. market is in evidence on this year’s Impact “Hot Prospects” spirits list, which is highlighted by numerous super-premium brands from multiple segments of the whisk(e)y category. Continue reading →

Posted in News on September 11, 2014

Rising High Proof Rum Category Spurs New Entrants

Within the rum category, one of the hotter segments lately has been higher-proof dark and spiced rums. Continue reading →

Posted in News on June 16, 2011