Exclusive news and research on the wine, spirits and beer business

Tag Archive: Boston Beer

News Briefs for August 11, 2021

•Beefeater, part of the Pernod Ricard portfolio, has introduced a new look across its portfolio.  Continue reading →

Posted in News on August 11, 2021

Beam Suntory, Boston Beer Form Partnership Targeting Cross-Category Products

Beam Suntory and Boston Beer are forming a new alliance to target new drinks categories with some of their largest brands and leverage each other’s distribution networks. Continue reading →

Posted in News on July 15, 2021

Craft Brewing and Distilling News for March 9, 2021

•The Boston Beer Company has added a new, higher-abv extension to Truly Hard Seltzer. Continue reading →

Posted in News on March 9, 2021

Craft Brewing and Distilling News for October 15, 2019

•Boston Beer Co. is rolling out a reformulation of its entire Truly Hard Seltzer line. Continue reading →

Posted in News on October 15, 2019

Craft Brewing and Distilling News for August 13, 2019

•Boston Beer has unveiled a new national campaign behind its Truly hard seltzer brand starring actor Keegan-Michael Key. Continue reading →

Posted in News on August 13, 2019

News Briefs for May 10, 2019

•In case you missed it, The Boston Beer Company last night announced that it will acquire Delaware-craft player Dogfish Head in an agreement valued at $300 million. Continue reading →

Posted in News on May 10, 2019

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