Tag Archive: Buchanan’s

Whiskies, Tequila Drive Gains As Diageo Looks To 2018

After posting an acceleration in top-line growth in the key North American market over the past year, Diageo is looking to bolster its core stable of brands and stoke the progress of growth players like Bulleit, Buchanan’s and Don Julio. Continue reading →

Scotch Whisky’s U.S. Growth Being Driven By An Influx Of New Consumers

While American and Irish whiskies have captured much of the enthusiasm surrounding the whisk(e)y boom, Scotch is also showing improved results lately, particularly at the high end. Continue reading →

New Whisk(e)y-Themed Fund’s Shares Lagging, But Top Players Bullish On Category

Diageo’s Buchanan’s Bidding To Transcend Scotch Whisky Category

Propelled by a strong following within the Latino community, Buchanan’s is currently the fastest-growing Scotch whisky brand in the U.S. market, having expanded by 55% since 2012, according to Impact Databank. Continue reading →

Diageo Launches “Whiskey 5” Retail Program In Bid To Demystify Category

Diageo North America is rolling out a new retail initiative intended to educate and guide newer consumers through its expansive whisk(e)y portfolio. Continue reading →

As Single Malt Thrives, Blended Scotch Looks To Turn The Corner

As whiskies surge in the U.S. market, blended Scotch is being left out of the boom. Continue reading →