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Tag Archive: Buchanan’s

Diageo Launches “Whiskey 5” Retail Program In Bid To Demystify Category

Diageo North America is rolling out a new retail initiative intended to educate and guide newer consumers through its expansive whisk(e)y portfolio. Continue reading →

Posted in News on November 21, 2016

As Single Malt Thrives, Blended Scotch Looks To Turn The Corner

As whiskies surge in the U.S. market, blended Scotch is being left out of the boom. Continue reading →

Posted in News on October 19, 2016

News Briefs for October 11, 2016

•Pernod Ricard is unveiling two new luxury single malt Scotch whisky expressions under its Longmorn brand, including a 23-year-old and a 16-year-old. Continue reading →

Posted in News on October 11, 2016

Diageo Enjoys Rebound In 2016, As Nearly Every Major Brand Posts Growth In U.S.

Diageo’s spirits portfolio enjoyed a strong turnaround in the U.S. market in fiscal 2016, as nearly every major brand in its lineup posted organic sales growth—including an array of brands that lost ground a year ago. Continue reading →

Posted in News on July 28, 2016

Diageo Sales, Volume Slip In U.S., But Leading Brands Improve

Diageo’s U.S. spirits volume declined by 2% in its fiscal first half, amid the company’s decision to dramatically reduce shipments of new products such as Ciroc Apple. Continue reading →

Posted in News on January 28, 2016

Interview, Part 2: Diageo North America Scotch Director Brian Cox

In this second part of our interview with Brian Cox, the Diageo North America Scotch whisky director expounds on the vibrant market for single malt, progress on the recently launched Haig Club single grain brand and the continuing momentum of Buchanan’s. Continue reading →

Posted in News on September 29, 2015

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