Exclusive news and research on the wine, spirits and beer business

Tag Archive: Bushmills

News Briefs for March 15, 2021

•Proximo Spirits’ Bushmills has teamed up with NBA team the Boston Celtics for a new partnership that will last through the 2023 season and see the brand creating a series of activations and contests tailored to the team alongside custom TV spots. Continue reading →

Posted in News on March 15, 2021

News Briefs for October 1, 2020

•Proximo Spirits has launched Bushmills 28-Year-Old Single Malt Cognac Cask, the first in the brand’s new Rare Casks series. Continue reading →

Posted in News on October 1, 2020

High-End Irish Whiskies Thrive, Pushing The Category Further Upscale

Irish whiskey is growing across all markets and price tiers in the U.S., and brand-owners are increasingly pushing their high-end releases—including single malts, super-premium blends, and Ireland’s most unique spirit, pot still whiskey. Continue reading →

Posted in News on July 21, 2020

Proximo SVP Lander Otegui On The Opportunity In Irish Whiskey

Grupo Cuervo international arm Proximo Spirits is known for Tequila, but it’s also a rising player in Irish whiskey, marketing Bushmills, The Sexton, and Proper No. Twelve. Continue reading →

Posted in News on June 22, 2020

Jameson Drives Irish Whiskey To New Heights In U.S.

Irish whiskey continues to surge in the U.S. market, posting 11% growth to 4.3 million cases last year, according to Impact Databank. Continue reading →

Posted in News on November 21, 2019

Whisky Advocate: Bushmills In Expansion Mode

Bushmills is set to double its whiskey output with a second distillery, slated to open by 2022. Continue reading →

Posted in News on May 20, 2019

← Older posts