Tag Archive: Bushmills
Irish Whiskey Back On The Upswing In 2021
Irish whiskey suffered its first decline in the U.S. in many years in 2020, hit especially hard by on-premise shutdowns associated with the pandemic. Continue reading →
Posted in News on August 26, 2021News Briefs for March 15, 2021
•Proximo Spirits’ Bushmills has teamed up with NBA team the Boston Celtics for a new partnership that will last through the 2023 season and see the brand creating a series of activations and contests tailored to the team alongside custom TV spots. Continue reading →
Posted in News on March 15, 2021News Briefs for October 1, 2020
•Proximo Spirits has launched Bushmills 28-Year-Old Single Malt Cognac Cask, the first in the brand’s new Rare Casks series. Continue reading →
Posted in News on October 1, 2020High-End Irish Whiskies Thrive, Pushing The Category Further Upscale
Irish whiskey is growing across all markets and price tiers in the U.S., and brand-owners are increasingly pushing their high-end releases—including single malts, super-premium blends, and Ireland’s most unique spirit, pot still whiskey. Continue reading →
Posted in News on July 21, 2020Proximo SVP Lander Otegui On The Opportunity In Irish Whiskey
Grupo Cuervo international arm Proximo Spirits is known for Tequila, but it’s also a rising player in Irish whiskey, marketing Bushmills, The Sexton, and Proper No. Twelve. Continue reading →
Posted in News on June 22, 2020Jameson Drives Irish Whiskey To New Heights In U.S.
Irish whiskey continues to surge in the U.S. market, posting 11% growth to 4.3 million cases last year, according to Impact Databank. Continue reading →
Posted in News on November 21, 2019
