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Tag Archive: BuzzBallz

Impact’s “Hot Brand” RTDs Keep Climbing In 2022

While spirits growth appears to have slowed some this year as the industry runs up against tough comps, the ascendant RTD category remains in high gear. Continue reading →

Posted in News on August 22, 2022

News Briefs for July 29, 2021

•Bacardi-owned Plume & Petal has entered the spirits-based RTD world with three new vodka-based cocktails. Continue reading →

Posted in News on July 29, 2021

Wine-Based Cocktails Drive Interest, As Wine Looks To Expand Its Audience

As the summer-selling season began in earnest and the demand for pre-packaged drinks continues to trend up, leading wine marketers have been busy maneuvering amidst a tricky economic landscape—trying to bridge the gap between the general market and craft cocktail enthusiasts. Continue reading →

Posted in News on June 24, 2021