Tag Archive: Captain Morgan
News Briefs for July 10, 2019
•Captain Morgan has partnered with Major League Soccer (MLS) to become the league’s official spiced rum and exclusive spirits partner through 2022. Continue reading →
Posted in News on July 10, 2019Rum’s Top Players Look To Expand Occasions And Premiumize The Category
Total rum volumes declined 1% to 22.6 million cases in the U.S. last year, according to Impact Databank. Overall, 10 of the top 15 rum brands in the market lost volume last year, and the category has fallen by about 1 million cases since 2010. Continue reading →
Posted in News on July 8, 2019Diageo’s U.S. Sales Rise 5% In First Half, As Whiskies, Tequila Drive Gains
Diageo posted solid growth in the U.S. market in its fiscal first half ended in December, as sales in its core U.S. spirits business rose 5%. Continue reading →
Posted in News on January 31, 2019News Briefs for August 2, 2018
•Diageo’s Captain Morgan rum is launching a new shot-focused Apple Smash expression. Continue reading →
Posted in News on August 2, 2018Interview, Part 2: Diageo NA’s Deirdre Mahlan And James Thompson
In the second part of our interview with Diageo NA president Deirdre Mahlan and James Thompson, the conversation touches on the solid gains occurring across Diageo’s portfolio of whiskies, as well as the resurgence of Captain Morgan and plans to reinvigorate the company’s key vodka brands. Continue reading →
Posted in News on March 14, 2018News Briefs for March 8, 2018
•Beam Suntory has launched the first whiskey in the Booker’s Bourbon 2018 collection. Continue reading →
Posted in News on March 9, 2018
