Tag Archive: Captain Morgan
Rum’s Biggest Players Benefit From Off-Premise Bounce
While the rum category has struggled to post growth in the U.S. market in recent years, it’s now enjoying a pronounced boost in the off-premise, with volume up nearly 15% in Nielsen channels in the 13 weeks through April 18. Continue reading →
Posted in News on May 12, 2020Whiskies, Tequila Drive Steady U.S. Progress For Diageo
Whiskies and Tequila continue to spur Diageo’s U.S. gains as it looks to seed growth in new occasions, consumer bases, and markets. Continue reading →
Posted in News on December 11, 2019News Briefs for November 22, 2019
•Diageo has launched the latest seasonal Captain Morgan offshoot, Gingerbread Spiced. Continue reading →
Posted in News on November 22, 2019News Briefs for July 10, 2019
•Captain Morgan has partnered with Major League Soccer (MLS) to become the league’s official spiced rum and exclusive spirits partner through 2022. Continue reading →
Posted in News on July 10, 2019Rum’s Top Players Look To Expand Occasions And Premiumize The Category
Total rum volumes declined 1% to 22.6 million cases in the U.S. last year, according to Impact Databank. Overall, 10 of the top 15 rum brands in the market lost volume last year, and the category has fallen by about 1 million cases since 2010. Continue reading →
Posted in News on July 8, 2019Diageo’s U.S. Sales Rise 5% In First Half, As Whiskies, Tequila Drive Gains
Diageo posted solid growth in the U.S. market in its fiscal first half ended in December, as sales in its core U.S. spirits business rose 5%. Continue reading →
Posted in News on January 31, 2019
