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Tag Archive: Casamigos

Diageo Adds Upscale Mezcal Pierde Almas To Stable

Diageo has acquired luxury mezcal brand Pierde Almas for an undisclosed sum. Continue reading →

Posted in News on May 3, 2018

Mezcal Rides A Surge Of Popularity In The U.S.

Though it remains a small player within the overall spirits universe, mezcal is enjoying a major boost in popularity, especially in the United States. Continue reading →

Posted in News on February 15, 2018

News Briefs for January 29, 2018

•Diageo’s Casamigos Tequila brand is reportedly set to expand into the mezcal category this spring. Continue reading →

Posted in News on January 29, 2018

Whiskies, Tequila Drive Gains As Diageo Looks To 2018

After posting an acceleration in top-line growth in the key North American market over the past year, Diageo is looking to bolster its core stable of brands and stoke the progress of growth players like Bulleit, Buchanan’s and Don Julio. Continue reading →

Posted in News on December 5, 2017

As Casamigos Joins The Diageo Tequila Portfolio, Don Julio Keeps Climbing

While Diageo’s $700 million bet on Casamigos Tequila has been making headlines this summer, the drinks giant’s Don Julio label remains among the hottest brands within Tequila’s high-end tier. Continue reading →

Posted in News on September 7, 2017

Diageo Completes Acquisition Of Casamigos

Diageo has completed its acquisition of super-premium Tequila brand Casamigos.  Continue reading →

Posted in News on August 16, 2017

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