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Tag Archive: Crown Royal

Canadian Whiskies Bet On Flavors To Attract New Consumers

While Canadian whisky’s pace in the U.S. has lagged that of other brown spirits categories, marketers are drawing new drinkers to the fold with an array of flavor launches. Continue reading →

Posted in News on November 6, 2019

Canadian Whisky Players Invest To Build Category Momentum

While Canadian whisky lately has seen its best growth in the flavored segment, key marketers are undertaking a series of innovations and brand investments across pricing tiers in the core unflavored segment. Continue reading →

Posted in News on October 30, 2019

New Products Fuel Growth For Flavored Whiskies

Last year, the total flavored whiskey category grew by 5.5% to 12.28 million 9-liter cases in the U.S. market—representing more than a sixfold rise from 2010—according to Impact Databank. Continue reading →

Posted in News on June 19, 2019

News Briefs for June 7, 2019

•Crown Royal has unveiled the latest offering in its Noble Collection, French Oak Cask Finished. Continue reading →

Posted in News on June 7, 2019

Exclusive: Tequilas, Whiskies Lead Impact’s Spirits “Hot Brands”

Impact’s annual “Hot Brands” list has been revealed at this morning’s 43rd Annual Impact Marketing Seminar in New York, with 30 fast-growing spirits labels earning honors. Continue reading →

Posted in News on March 7, 2019

News Briefs for February 13, 2019

•Crown Royal will launch a new Peach flavored whisky next month. Continue reading →

Posted in News on February 13, 2019

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