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Tag Archive: Crown Royal

Diageo To Invest $190 Million In New Crown Royal Distillery

Diageo has announced plans to build a new C$245 million ($190m) distillery in Canada for Crown Royal. Continue reading →

Posted in News on March 9, 2022

Diageo Ups RTD Capacity In The U.S. On $110 Million Investment

Diageo North America has opened a new facility in Plainfield, Illinois, Diageo Lincolnway, which will boost its capacity in the fast-growing RTD category. Continue reading →

Posted in News on March 1, 2022

News Briefs for February 17, 2022

•Diageo has expanded Crown Royal’s RTD portfolio with a new Whisky Lemonade. Continue reading →

Posted in News on February 17, 2022

Crown Royal Leverages Flavor Range, Innovation To Reach New Heights

As one of only three spirits brands in the U.S. to exceed $2 billion in retail sales in 2020, according to Impact Databank (the others being Hennessy and Tito’s), Crown Royal continues to enjoy strong momentum behind a portfolio that encompasses super-premium unflavored Canadian whisky as well as top-performing flavor variants and a new RTD cocktail range. Continue reading →

Posted in News on October 14, 2021

News Briefs for September 24, 2021

•Diageo is backing Crown Royal’s RTD cocktails with a new campaign called “A Whole New World of Cocktails.” Continue reading →

Posted in News on September 24, 2021

Impact Databank: Flavors Now Account For Nearly 30% Of U.S. Whisk(e)y Category

While the whisk(e)y renaissance appears to have endured the loss of most on-premise business resulting from the pandemic, the unprecedented off-premise spark has generated heightened demand for at-home cocktails. Continue reading →

Posted in News on March 23, 2021

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