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Tag Archive: Crown Royal

Crown Royal Leverages Flavor Range, Innovation To Reach New Heights

As one of only three spirits brands in the U.S. to exceed $2 billion in retail sales in 2020, according to Impact Databank (the others being Hennessy and Tito’s), Crown Royal continues to enjoy strong momentum behind a portfolio that encompasses super-premium unflavored Canadian whisky as well as top-performing flavor variants and a new RTD cocktail range. Continue reading →

Posted in News on October 14, 2021

News Briefs for September 24, 2021

•Diageo is backing Crown Royal’s RTD cocktails with a new campaign called “A Whole New World of Cocktails.” Continue reading →

Posted in News on September 24, 2021

Impact Databank: Flavors Now Account For Nearly 30% Of U.S. Whisk(e)y Category

While the whisk(e)y renaissance appears to have endured the loss of most on-premise business resulting from the pandemic, the unprecedented off-premise spark has generated heightened demand for at-home cocktails. Continue reading →

Posted in News on March 23, 2021

Interview, Part 1: Debra Crew, President, Diageo North America

Debra Crew was named president of Diageo North America last summer, having previously served on the company’s board.   Continue reading →

Posted in News on March 15, 2021

News Briefs for March 9, 2021

•Rania Zayyat has followed a similar career path as many other top wine-service professionals, earning accreditation from the Court of Master Sommeliers and serving at esteemed restaurants. Continue reading →

Posted in News on March 9, 2021

Diageo Posts Strong U.S. Growth In Fiscal First Half

Solid gains in North America led Diageo to an organic sales increase of 1% to £6.9 billion ($9.4b) in its fiscal first half ended in December, despite ongoing challenges like on-premise restrictions and a depressed travel retail market. Continue reading →

Posted in News on January 28, 2021

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