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Tag Archive: Cutwater

High Noon Leads A Host Of “Hot Brand” RTDs

Twenty-two spirits- and wine-based ready-to-drink labels qualified as Impact “Hot Brands” this year, with consumers continuing to flock to the category. Continue reading →

Posted in News on May 24, 2023

Exclusive: Whiskies, Tequilas, RTDs Front And Center On Impact’s “Hot Brands” List

Shanken’s Impact Newsletter has unveiled its annual list of “Hot Brands,” highlighting the best-performing brands from across the drinks industry. Continue reading →

Posted in News on March 16, 2023

With Volume Surging, A-B’s Cutwater Debuts New Campaign And Packaging

Spirits-based cocktail brand Cutwater, one of Anheuser-Busch’s “Beyond Beer” labels, is introducing a new campaign and packaging, after soaring by an estimated 36% to more than 2.6 million cases in the U.S. last year, according to Impact Databank. Continue reading →

Posted in News on February 23, 2023

Retail Players Adapt To Pricing Fluctuations, Fast-Changing Trends

Beverage alcohol retailers are planning to capitalize this year on projected steady growth trends for Tequilas, Bourbons, and Irish whiskies, but spirits-based RTDs appear to be the catalyst poised to spearhead industry gains. Continue reading →

Posted in News on February 8, 2023

Spirits-Based RTDs, Part 1: Top Sellers Are Doubling In Size This Year

Spirits-based RTDs are a white-hot category in the U.S. Continue reading →

Posted in News on November 28, 2022

Impact’s “Hot Brand” RTDs Keep Climbing In 2022

While spirits growth appears to have slowed some this year as the industry runs up against tough comps, the ascendant RTD category remains in high gear. Continue reading →

Posted in News on August 22, 2022

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