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Tag Archive: DeLeón

Diageo Completes Acquisition Of Don Julio

Diageo has gained full ownership of Don Julio Tequila, following completion of a deal to acquire the 50% stake in the brand that it didn’t already own. Continue reading →

Posted in News on February 27, 2015

News Briefs for February 6, 2015

•Combs Wine & Spirits, the spirits company founded by entertainment mogul Sean “Diddy” Combs in 2013, has appointed Dia Simms to the role of president. Continue reading →

Posted in News on February 6, 2015

Diageo and Diddy’s DeLeón Expanding With More Accessibly Priced Range

DeLeón Tequila, the luxury Tequila brand co-owned by Diageo and Sean “Diddy” Combs, is attempting to broaden its appeal by introducing new extensions priced a bit lower than its existing range. Continue reading →

Posted in News on November 20, 2014

Exclusive: Tequila’s Rise Driven By 100%-Agave Entries While Cuervo Struggles

Driven by the continuing expansion of the 100%-agave segment, the U.S. Tequila market continues to carve out solid growth. Continue reading →

Posted in News on May 21, 2014

Diageo’s Post-Cuervo Tequila Strategy Emerges, With Two Deals In Three Weeks

Speaking to SND just after Diageo’s joint play for prestige Tequila DeLéon with Sean Combs, Diageo North America president Larry Schwartz said his company was eyeing more activity in Tequila. Continue reading →

Posted in News on January 27, 2014

Diageo Is Bullish On DeLeón, But Is Also Open To More Tequila Deals

Diageo North America president Larry Schwartz is intent on quickly replacing the profitability lost with the departure of Jose Cuervo from the company’s Tequila portfolio, and while he’s extremely bullish on the prospects of both Don Julio and new acquisition DeLeón, he says that more moves may soon be on the way. Continue reading →

Posted in News on January 9, 2014

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