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Tag Archive: Delicato Family Wines

Interview, Part 2: Delicato’s Diversification Drive

While Delicato Family Wines continues to feed demand for its largest brand, Bota Box, the company has also diversified into imports and more upscale domestic offerings lately, acquiring the former V2 Wine Group for an undisclosed sum and launching a new fine wine division, Transcendent Wines, encompassing brands from California, Chile, Oregon, France, and Germany. President and CEO Chris Indelicato discusses those moves in the second part of our interview. Continue reading →

Posted in News on November 7, 2019

Interview, Part 1: Chris Indelicato, President And CEO, Delicato Family Wines

California’s Delicato Family Wines has been on a remarkable growth run, with volume roughly tripling from 4 million cases in 2010 to approximately 12 million cases currently. While the family-owned winery has diversified recently, gaining a foothold in both domestic and imported fine wines, its breadwinner remains the Bota Box label, which has earned multiple Impact “Hot Brand” awards on its way to a projected 8 million cases this year. The majority of volume remains in the core 3-liter ($23), but Bota has also expanded into newer formats like 1.5-liter boxes and 500-ml. Tetra Paks. Meanwhile, the brand’s Nighthawk extension—geared toward bolder flavor profiles—is now releasing three new offerings: a Bourbon Barrel Aged Cabernet Sauvignon, Lush Pinot Noir, and Vibrant Sauvignon Blanc. Overall, Delicato is investing $10 million this year in Bota Box, including a new ad campaign that debuted in August. SND executive editor Daniel Marsteller recently caught up with president and CEO Chris Indelicato for an update. Continue reading →

Posted in News on November 4, 2019

Delicato Fully Integrates V2 Brands, Forms Fine Wine Division

Two years after taking a significant stake in V2 Wine Group, Delicato Family Wines has formed a new fine wine division to integrate V2’s brands. Continue reading →

Posted in News on January 23, 2019

News Briefs for September 13, 2016

•Delicato Family Wines is looking to boost its offering at the fast-rising above-$20 tier. Continue reading →

Posted in News on September 13, 2016