Tag Archive: Deutsch Famiy Wine & Spirits
Introduced in 2009, Deutsch Family Wine & Spirits’ Josh Cellars has been one of the fastest wine brands ever to reach 1-million-case territory, and it’s done so at a premium price point of $13-$19 a bottle. The California wine brand has been a game-changer for Deutsch, spearheading the company’s move into the so-called “low lux” tier of wines retailing from $10-$25, while reducing its reliance on Yellow Tail, its top brand, which has been fighting an increasingly uphill battle as consumers migrate to higher price brackets. SND associate editor Christina Jelski recently caught up with Deutsch Family CEO Peter Deutsch to find out what’s been driving Josh Cellars’ explosive growth, and to see where the brand is headed.
Many of the U.S. market’s leading wine importers have moved into the spirits category in recent years, and Deutsch Family Wine & Spirits is no exception.