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Tag Archive: Diageo-Guinness

Diageo Plans New Product Blitz Under Rebranded Beer Unit

Diageo-Guinness USA has been renamed Diageo Beer Company USA, and the rebranded unit is set to unleash a wave of innovation activity. Continue reading →

Posted in News on August 5, 2016

Guinness Targets Luxury Segment With New “Guinness The 1759”

Diageo Guinness USA will climb the pricing ladder with next month’s launch of a new beer called Guinness The 1759. Continue reading →

Posted in News on October 23, 2014

Guinness Debuts Blonde American Lager

Diageo Guinness USA has officially unveiled Guinness Blonde American Lager, a line extension aimed at expanding the appeal of the venerable Irish beer brand. Continue reading →

Posted in News on August 13, 2014

Interview, Part 2: Tom Looney, President, Diageo Guinness USA

In Part 2 of this SND interview, Diageo Guinness USA president Tom Looney discusses plans for the beers in the DGUSA portfolio beyond Guinness, as well as the fate of the pouch business and the group’s latest efforts on the innovation front. Continue reading →

Posted in News on July 10, 2014

Interview, Part 1: Tom Looney, President, Diageo Guinness USA

Diageo Guinness USA (DGUSA) has a portfolio led by Smirnoff Ice, the biggest brand in the ready-to-drink (RTD) category, as well as Guinness, one of the world’s most iconic beer brands. DGUSA has experienced some rough sledding in recent years, due mainly to the vicissitudes of the RTD business. In the six months ended December 31, 2013, the unit’s net sales fell 10%, following a 6% sales decline in Diageo’s full fiscal year ended June 30, 2013. In April of last year, veteran Diageo executive Tom Looney became DGUSA’s new president, moving from his previous role as Diageo NA’s chief commercial officer. SND executive editor David Fleming met recently with Looney to discuss developments at DGUSA under his leadership. Continue reading →

Posted in News on July 8, 2014

Impact Databank: Imported Beer Posts Fourth Straight Year Of Growth In U.S.

While the ongoing struggles of mainstream brews led the total U.S. beer market to decline 1.5% to 2.7 billion (2.25-gallon) cases last year, the imported beer segment enjoyed its fourth consecutive year of growth in 2013. Continue reading →

Posted in News on June 6, 2014

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