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Tag Archive: Diplomatico

Rum Marketers Court Whiskey Drinkers To Tap The High End

Rum has long been resistant to premiumization, but in recent years a number of brands have seen increasing success higher up the pricing ladder. Continue reading →

Posted in News on May 11, 2021

Interview, Part 2: Britt West, Gallo’s Vice President, General Manager For Spirits

In the second part of our interview, E.&J. Gallo’s head of spirits Britt West discusses opportunities in upscale brandy, rum, and liqueurs; prospects for Gallo’s larger spirits brands; and the explosive growth of the High Noon hard seltzer label. Continue reading →

Posted in News on July 20, 2020

News Alert: Gallo Expands In Upscale Spirits, Adding Diplomático Rum To Portfolio

E.&J. Gallo is upping its presence in the luxury spirits category, agreeing to become the new U.S. importer for Venezuela’s Diplomático rum brand. Continue reading →

Posted in News on July 25, 2018

Domaine Select’s Rum Diplomatico Seeing Steady Growth At Super-Premium End

Since adding Venezuela’s Rum Diplomatico to its Classic & Vintage Artisanal Spirits subsidiary early last year, Domaine Select Wines Estates has seen the brand grow rapidly as U.S. consumers become increasingly aware of the premium aged rum category. Continue reading →

Posted in News on May 18, 2015