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Tag Archive: Fireball

U.S. Spirits Market Reaches New Record High At 260 Million Cases

Amid a global pandemic, an uneven economic recovery, supply chain constraints, and other challenges, the U.S. spirits market continues to churn forward, with premium and above brands at the vanguard. Continue reading →

Posted in News on January 3, 2022

Market Watch: Sazerac Co. Rolls Out Malt-Based Fireball And Southern Comfort Variants

Hurdling beverage alcohol barriers, Sazerac Co. has teamed with Anheuser-Busch InBev (ABI) to extend two flavored whiskies—Fireball and Southern Comfort—with malt-based variants to propel them into thousands of new retail accounts. Continue reading →

Posted in News on June 25, 2021

Impact Databank: Flavors Now Account For Nearly 30% Of U.S. Whisk(e)y Category

While the whisk(e)y renaissance appears to have endured the loss of most on-premise business resulting from the pandemic, the unprecedented off-premise spark has generated heightened demand for at-home cocktails. Continue reading →

Posted in News on March 23, 2021

Impact’s Spirits “Hot Brands” Show Ongoing Momentum In 2020

It’s safe to say that 2020 has unfolded in a way few would have predicted at the start of the year. Continue reading →

Posted in News on August 24, 2020

Strong Growth Continues For The Top Whiskies In The U.S.

Along with Tequila and Cognac, both domestic and imported whiskies remain a key growth engine for the U.S. spirits market. Continue reading →

Posted in News on January 27, 2020

Canadian Whiskies Bet On Flavors To Attract New Consumers

While Canadian whisky’s pace in the U.S. has lagged that of other brown spirits categories, marketers are drawing new drinkers to the fold with an array of flavor launches. Continue reading →

Posted in News on November 6, 2019

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