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Tag Archive: Fireball

Flavored Whiskies, Part 1: Top Brands Driving Growth

Flavored whiskies have shown consistent growth over the past 15 years, rising from just a blip in the overall whisk(e)y category to a dynamic beverage alcohol segment on their own. Continue reading →

Posted in News on July 14, 2022

U.S. Spirits Market Reaches New Record High At 260 Million Cases

Amid a global pandemic, an uneven economic recovery, supply chain constraints, and other challenges, the U.S. spirits market continues to churn forward, with premium and above brands at the vanguard. Continue reading →

Posted in News on January 3, 2022

Market Watch: Sazerac Co. Rolls Out Malt-Based Fireball And Southern Comfort Variants

Hurdling beverage alcohol barriers, Sazerac Co. has teamed with Anheuser-Busch InBev (ABI) to extend two flavored whiskies—Fireball and Southern Comfort—with malt-based variants to propel them into thousands of new retail accounts. Continue reading →

Posted in News on June 25, 2021

Impact Databank: Flavors Now Account For Nearly 30% Of U.S. Whisk(e)y Category

While the whisk(e)y renaissance appears to have endured the loss of most on-premise business resulting from the pandemic, the unprecedented off-premise spark has generated heightened demand for at-home cocktails. Continue reading →

Posted in News on March 23, 2021

Impact’s Spirits “Hot Brands” Show Ongoing Momentum In 2020

It’s safe to say that 2020 has unfolded in a way few would have predicted at the start of the year. Continue reading →

Posted in News on August 24, 2020

Strong Growth Continues For The Top Whiskies In The U.S.

Along with Tequila and Cognac, both domestic and imported whiskies remain a key growth engine for the U.S. spirits market. Continue reading →

Posted in News on January 27, 2020

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