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Tag Archive: Fireball

Canadian Whiskies Bet On Flavors To Attract New Consumers

While Canadian whisky’s pace in the U.S. has lagged that of other brown spirits categories, marketers are drawing new drinkers to the fold with an array of flavor launches. Continue reading →

Posted in News on November 6, 2019

New Products Fuel Growth For Flavored Whiskies

Last year, the total flavored whiskey category grew by 5.5% to 12.28 million 9-liter cases in the U.S. market—representing more than a sixfold rise from 2010—according to Impact Databank. Continue reading →

Posted in News on June 19, 2019

Cannabis Briefs for June 4, 2019

•Canada’s cannabis market is set to take a big step later this year with the scheduled launch of edibles, drinkables, concentrates, and other alternative products. Continue reading →

Posted in News on June 4, 2019

Exclusive: Tequilas, Whiskies Lead Impact’s Spirits “Hot Brands”

Impact’s annual “Hot Brands” list has been revealed at this morning’s 43rd Annual Impact Marketing Seminar in New York, with 30 fast-growing spirits labels earning honors. Continue reading →

Posted in News on March 7, 2019

News Briefs for December 19, 2018

•Cigar Aficionado’s countdown of the top cigars of 2018 continues today with the unveiling of the year’s No.-4, -3, and -2. Continue reading →

Posted in News on December 19, 2018

Flavor Focus Drives Gains For Canadian Whisky

Over the past few years, flavors have become a hugely influential part of the Canadian whisky category and contributed to overall gains in the U.S. market. Continue reading →

Posted in News on November 2, 2018

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