Exclusive news and research on the wine, spirits and beer business

Tag Archive: Fitvine

Impact Databank: “Better For You” Wines Projected To Approach 3 Million Cases This Year

A few years back, some of the initial players in the low-calorie wine category drew their inspiration from hard seltzers White Claw and Truly, which were already becoming giants in the beverage alcohol industry. Continue reading →

Posted in News on September 21, 2021

Low-Calorie Wines On A Rapid Rise, Benefiting From Consumer Wellness Trend

Even as the hard seltzer craze continues in the beverage alcohol marketplace, many vintners are now trying to capitalize on the fast-rising “Better for You” wine segment, as American drinkers continue to crave health- and wellness-oriented products. Continue reading →

Posted in News on April 20, 2021