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Tag Archive: Flor De Caña

A Handful Of Rising Brands Gain Traction At Rum’s High End

While categories like Tequila and whisk(e)y have been premiumizing rapidly over the past few years, rum marketers have had a more difficult time trading consumers up. Still, there are encouraging pockets of growth, with sipping rums and upscale, mixology-geared entries showing the way forward. Continue reading →

Posted in News on July 10, 2019

News Briefs for April 12, 2019

•Spanish winemaker González Byass has acquired O. Fournier, a winery in the Ribera del Duero region, for an undisclosed sum. Continue reading →

Posted in News on April 12, 2019

Rum Moves To The High End In U.S. Market

Total rum volumes in the U.S. market declined 1% to 22.7 million cases last year, according to Impact Databank. Continue reading →

Posted in News on June 28, 2018

Taking Aim At Brown Spirits Trend, Rum Marketers Make New Premiumization Push

While premiumization has long been elusive for the rum category, some of the market’s key players are renewing efforts to upscale their portfolios, taking a page out of whisk(e)y’s playbook. Continue reading →

Posted in News on July 13, 2017

William Grant’s Jonathan Yusen On Future Growth Prospects

In the second part of our interview with Jonathan Yusen, William Grant & Sons’ president and managing director, North America identifies key growth opportunities among the company’s emerging brands. Continue reading →

Posted in News on November 9, 2016

Amid A Struggling Rum Category, Premium Players Make Solid Gains

While achieving growth has been a challenge for the U.S. rum category recently, its leading brands above the $15 price point are generating positive momentum. Continue reading →

Posted in News on July 12, 2016

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