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Tag Archive: Flor De Caña

News Briefs for September 30, 2019

•Brown-Forman has appointed Sophia Angelis as the company’s new managing director, Jack Daniel’s, effective January 1, 2020. Continue reading →

Posted in News on September 30, 2019

News Briefs for September 11, 2019

•Campari has released Cask Tales, a new expression of its flagship aperitif. Continue reading →

Posted in News on September 11, 2019

A Handful Of Rising Brands Gain Traction At Rum’s High End

While categories like Tequila and whisk(e)y have been premiumizing rapidly over the past few years, rum marketers have had a more difficult time trading consumers up. Still, there are encouraging pockets of growth, with sipping rums and upscale, mixology-geared entries showing the way forward. Continue reading →

Posted in News on July 10, 2019

News Briefs for April 12, 2019

•Spanish winemaker González Byass has acquired O. Fournier, a winery in the Ribera del Duero region, for an undisclosed sum. Continue reading →

Posted in News on April 12, 2019

Rum Moves To The High End In U.S. Market

Total rum volumes in the U.S. market declined 1% to 22.7 million cases last year, according to Impact Databank. Continue reading →

Posted in News on June 28, 2018

Taking Aim At Brown Spirits Trend, Rum Marketers Make New Premiumization Push

While premiumization has long been elusive for the rum category, some of the market’s key players are renewing efforts to upscale their portfolios, taking a page out of whisk(e)y’s playbook. Continue reading →

Posted in News on July 13, 2017

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