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Tag Archive: Franzia

Impact Databank: Solid Gains For The U.S. Market’s Largest Wine Brands

After eight consecutive anemic annual gains of less than 1%, the U.S. wine market rose a modest 2% in volume terms in 2020, even as its share of the total beverage alcohol industry fell for the second consecutive year. Continue reading →

Posted in News on March 1, 2021

The Wine Group Confirms Appointment Of Cate Hardy As CEO

In case you missed this weekend’s news alert, The Wine Group has now confirmed to SND that veteran retail executive Cate Hardy will take over as CEO from Brian Vos, who is retiring later this year after a 20-year tenure with the company. Continue reading →

Posted in News on May 26, 2020

Report: Retail Veteran Cate Hardy To Become CEO Of The Wine Group

The Wine Group is set to come under new leadership, according to a report in the Seattle Times. The paper reports that veteran retail executive Cate Hardy is leaving Puget Sound-based PCC Community Markets effective in July to become CEO of The Wine Group. Brian Vos has served as The Wine Group’s chief executive since 2012. Continue reading →

Posted in News on May 26, 2020

Boxed Wine Surge Accelerates, Led By 30% Growth In 3-Liter Segment

Already one of the fastest-rising areas of the wine market, boxed wines have only continued to grow in importance this spring, with sales surging amid the broad shift to the off-premise. Continue reading →

Posted in News on May 13, 2020

The Wine Group Relaunches Franzia With Multi-Million Dollar Campaign

Franzia has been the largest-selling wine brand by volume in the U.S. for nearly a quarter-century. This entry-level wine brand has hovered at around 23 million 9-liter cases in the U.S. over the past few years, retailing at approximately $17 a 5-liter box. This spring, Franzia owner The Wine Group is backing Franzia with its first major marketing campaign in 35 years. A full packaging revamp, as well as new products and line extensions, are also hitting the market. SND executive editor Daniel Marsteller recently spoke with The Wine Group CMO Jeff Dubiel to discuss the relaunch and the future of Franzia. Continue reading →

Posted in News on April 1, 2019

Exclusive: Imported Rosé, Premium Brands Drive U.S. Wine Market Growth, Reports Impact Databank

Faced with fierce competition from other categories, the U.S. wine market nonetheless eked out a 0.3% increase last year, to total 327.3 million 9-liter cases, according to the recently released 2018 edition of The U.S. Wine Market: Shanken’s Impact Databank Review & Forecast. Continue reading →

Posted in News on July 20, 2018

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