Exclusive news and research on the wine, spirits and beer business

Tag Archive: Frontera

News Briefs for November 16, 2020

•Bacardi is reopening its Casa Bacardi Visitor Center in Cataño, Puerto Rico for tours on Fridays and Saturdays. Continue reading →

Posted in News on November 16, 2020

News Briefs for August 21, 2019

•A trio of South American wine brands from the Fetzer Vineyards portfolio have partnered with Drizly on an augmented reality experience powered by DrinkAR. Continue reading →

Posted in News on August 21, 2019

News Briefs for March 30, 2017

•The 2017 legislative season is currently underway in most states. Continue reading →

Posted in News on March 30, 2017

Excelsior Wines Revamps Chile’s Frontera To Target Millennials

Excelsior Wines, a partnership between Concha y Toro and Banfi Vintners, has overhauled its Frontera wine brand in a bid to capture the attention of the 21-34-year-old demographic. Continue reading →

Posted in News on July 27, 2016

News Briefs for March 21, 2016

•Viña Almaviva, the Chilean joint venture between Baron Philippe de Rothschild SA and Concha y Toro, has named Bordeaux negociants Twins and Joanne U.S. as its importers in the U.S. market. Continue reading →

Posted in News on March 21, 2016

Interview, Part One: Excelsior Wines President Marc Goodrich Embraces Change

In 2011, Concha y Toro and Banfi Vintners formed Excelsior Wines to market the Concha y Toro range in the U.S. market, as well as the wines of Trivento, Concha y Toro’s Argentine property, and the Chilean wine giant’s Little Black Dress and Five Rivers brands from California.

In late 2013, Marc Goodrich transitioned from his position as chief operating officer at Banfi to the helm of Excelsior Wines. Believing that Excelsior had untapped growth potential, he has significantly changed the way it markets and sells its portfolio. In Part One of this two-part interview, Goodrich discusses those changes and the company’s performance with Shanken News Daily managing editor Peter Zwiebach. Continue reading →

Posted in News on February 24, 2015

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