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Tag Archive: Grey Goose

Lee Applbaum Steps Down As CMO Of Patrón And Grey Goose

Lee Applbaum, global CMO of Patrón and Grey Goose at Bacardi Ltd, will resign his position as of August 31. Continue reading →

Posted in News on July 30, 2019

Vodka’s Super-Premium Leaders Aim To Reignite The Category

While vodka’s high end has faced challenges from whiskies and premium-priced domestic brands like Tito’s, the top upscale imported offerings combined to achieve positive volume growth last year. Continue reading →

Posted in News on July 23, 2019

News Briefs for June 4, 2019

•Kentucky Peerless Bourbon, Old Charter Oak from Buffalo Trace, Fourgate 11-year-old Bourbon, and a host of other new offerings are featured in Whisky Advocate’s latest whiskey roundup. Continue reading →

Posted in News on June 4, 2019

Interview, Part 2: Lee Applbaum On The New Strategy For Grey Goose

Following its acquisition of Patrón last year, new owner Bacardi appointed Lee Applbaum, the Tequila brand’s CMO, as the new marketing chief for Grey Goose. 

Continue reading →

Posted in News on May 14, 2019

Bacardi Turns Up The Volume On Grey Goose With Its “Live Victoriously” Campaign

Today, Bacardi launches its new brand platform for Grey Goose, “Live Victoriously.” Continue reading →

Posted in News on April 17, 2019

News Briefs for March 22, 2019

•Grey Goose has named MullenLowe U.S. as its creative agency of record, responsible for a new creative platform covering a range of channels including TV, print, and out-of-home. Continue reading →

Posted in News on March 22, 2019

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