Exclusive news and research on the wine, spirits and beer business

Tag Archive: Grey Goose

Bacardi Taps Diageo Veteran Parker To Lead Marketing For Grey Goose And Patrón

Bacardi Ltd has named Kathy Parker as CMO of Grey Goose vodka and Patrón Tequila. Continue reading →

Posted in News on February 24, 2020

Leading Vodka Brands Tap Innovation To Bolster Growth, As Smirnoff Maintains Slim Lead

“While vodka has slowed down, Tito’s remains on fire,” says Eddie Cruz, owner of six-store Miami retail chain Jensen’s Liquors. Continue reading →

Posted in News on January 16, 2020

News Briefs for November 22, 2019

•Diageo has launched the latest seasonal Captain Morgan offshoot, Gingerbread Spiced. Continue reading →

Posted in News on November 22, 2019

Lee Applbaum Steps Down As CMO Of Patrón And Grey Goose

Lee Applbaum, global CMO of Patrón and Grey Goose at Bacardi Ltd, will resign his position as of August 31. Continue reading →

Posted in News on July 30, 2019

Vodka’s Super-Premium Leaders Aim To Reignite The Category

While vodka’s high end has faced challenges from whiskies and premium-priced domestic brands like Tito’s, the top upscale imported offerings combined to achieve positive volume growth last year. Continue reading →

Posted in News on July 23, 2019

News Briefs for June 4, 2019

•Kentucky Peerless Bourbon, Old Charter Oak from Buffalo Trace, Fourgate 11-year-old Bourbon, and a host of other new offerings are featured in Whisky Advocate’s latest whiskey roundup. Continue reading →

Posted in News on June 4, 2019

← Older posts