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Tag Archive: Hard Seltzer

Hard Seltzer’s Surge Shows No Sign Of Slowing

Ron James, director of beer, wine, and liquor at 13-unit Buehler’s Fresh Foods in Ohio, speaks for many beverage alcohol retailers when expressing enthusiasm about the red-hot hard seltzer segment. “Hard seltzers have been fabulous for our department,” he says. “They’ve brought in new customers, and I’m excited about the future of the category.” Continue reading →

Posted in News on May 26, 2020

Hard Seltzers Make Their Mark On Impact’s “Hot Brands” List

While the U.S. market’s major brewers have faced their share of challenges lately—among them the decline of mainstream beers and ongoing market share losses to wine and spirits—they’re seeing rapid growth from a relatively new category: hard seltzers. Continue reading →

Posted in News on July 2, 2019