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Tag Archive: Havana Club

Bacardi Ups Ante In Havana Club Fight

The war of words between Bacardi and Pernod Ricard over Havana Club continues. Continue reading →

Posted in News on January 8, 2018

Pernod “Confident We Will Prevail” In Havana Club Dispute

Following the recent launch of Bacardi’s “Forever Cuban” campaign for Havana Club rum, Pernod Ricard tells SND it remains confident it will prevail in the long-running battle over the U.S. trademark for the brand. Continue reading →

Posted in News on January 5, 2018

Bacardi’s “Forever Cuban” Campaign Reignites Havana Club Battle

Bacardi has opened a new front in its battle with Pernod Ricard over the Havana Club rum brand, provocatively asserting the Cuban credentials of its version of the brand in a new ad campaign that launched late last year. Continue reading →

Posted in News on January 4, 2018

Florida Lawmakers Seek Review Of Havana Club Trademark Case

A Florida Congressional delegation is seeking to reverse a 2016 decision granting Pernod Ricard and its Cuban partner, Cubaexport, a license to register the Havana Club rum trademark in the U.S. Continue reading →

Posted in News on March 31, 2017

Interview, Part 2: Pernod Ricard’s Paul Duffy

In the second part of our interview with Paul Duffy, the Pernod Ricard North America chairman and CEO discusses the recent acquisition of craft distiller Smooth Ambler, as well as the company’s efforts in the rising Cognac and Tequila categories. Continue reading →

Posted in News on March 15, 2017

News Briefs for December 30, 2016

•After heating up again earlier this year, the battle between Bacardi Ltd. and Pernod Ricard over the Havana Club rum trademark rages on. Continue reading →

Posted in News on December 30, 2016

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