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Tag Archive: Impact Seminar

Diageo CEO Ivan Menezes On Strategy After Covid

While the past year and a half has presented unforeseen challenges to players across the drinks business, the pandemic has also opened up new growth avenues, argues Diageo CEO Ivan Menezes, who recently addressed the 45th Annual Impact Marketing Seminar on the topic, “A New Strategy After Covid?” Continue reading →

Posted in News on October 25, 2021

Duckhorn’s Alex Ryan On The Napa Winery’s Move To Go Public

Speaking recently at the 45th Annual Impact Marketing Seminar, Duckhorn president and CEO Alex Ryan delivered an address on “Becoming a Publicly Traded Company.” Continue reading →

Posted in News on October 21, 2021

Total Wine COO Troy Rice On The Future Of Retail

Amid a tumultuous period in the drinks business, it’s been heady days for retailers, who have seen rapid expansions of their businesses since 2019, while simultaneously acting to upgrade their e-commerce capabilities to meet the needs of today’s consumer. Continue reading →

Posted in News on October 18, 2021

Impact Seminar: Mukherjee On Purposeful Marketing, Chaplin On Charity Efforts

Speaking at the recently held 45th Annual Impact Marketing Seminar, industry leaders Ann Mukherjee and Wayne Chaplin took on related topics that have become only more vital over the past year and a half: purpose-driven marketing and giving back through charitable contributions. Continue reading →

Posted in News on October 12, 2021

Impact Seminar: Canopy Growth CEO David Klein On The Future Of Cannabis Drinks

Canopy Growth CEO David Klein spoke last week at M. Shanken Communications’ 45th Annual Impact Marketing Seminar, delivering a talk on “The Extraordinary Potential of Cannabis Beverages.” Continue reading →

Posted in News on October 5, 2021

Top Drinks Executives Talk Brand-Building At Impact Seminar Panel

While COVID-19 has dominated headlines lately, drinks marketers also continue to monitor the longer-term trends driving the business. Continue reading →

Posted in News on April 1, 2020

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