Exclusive news and research on the wine, spirits and beer business

Tag Archive: Infinium Spirits

News Briefs for April 23, 2020

•Proximo Spirits has announced a new, aged extension to the Jose Cuervo Tradicional family, the 100% blue agave Tequila extension of the U.S. market’s largest Tequila brand. Continue reading →

Posted in News on April 23, 2020

Infinium Spirits Sees Big Things Ahead For Skrewball Peanut Butter Whiskey

It’s been less than two years since San Diego couple Steve and Brittany Yeng launched Skrewball Peanut Butter Whiskey, but the brand is already causing a stir in the U.S. market. After striking a national sales and marketing partnership with the Underwood family’s Infinium Spirits last spring, the Yengs saw Skrewball branch out from its Southern California home base and reach full national distribution by the end of last year. The brand depleted 162,000 9-liter cases in 2019, according to Impact Databank, and with its momentum continuing to increase, Infinium believes it could potentially double in size this year. SND executive editor Daniel Marsteller spoke with Marcel Durand, Infinium’s vice president of marketing, to get the latest on the up-and-coming flavored whiskey label, which is bottled at 70 proof and retails at $27 a 750-ml. Continue reading →

Posted in News on February 4, 2020

News Briefs for July 15, 2019

•Diageo has appointed longtime Coca-Cola exec Julie Hamilton as chief commercial officer, effective August 5. Continue reading →

Posted in News on July 15, 2019

News Briefs for September 24, 2018

•The strike at Four Roses Distillery ended late last week after unions and management reached a tentative settlement on Friday. Continue reading →

Posted in News on September 24, 2018

News Briefs for September 17, 2018

•Wilson Daniels is adding the Bordeaux wines of Edmond de Rothschild Heritage to its portfolio, effective this month. Continue reading →

Posted in News on September 17, 2018

News Briefs for April 19, 2018

•Montelobos Mezcal, imported by William Grant & Sons, is set to launch a new expression, Tobalá, this July. Continue reading →

Posted in News on April 19, 2018

← Older posts