Tag Archive: Jim Beam
News Briefs for June 22, 2021
•Beam Suntory has introduced Jim Beam Orange. Continue reading →
Posted in News on June 22, 2021Beam Suntory’s U.S. Sales Increase 4% In Fiscal Year
Beam Suntory posted U.S. sales up 4% in 2020, with on-premise conditions improving over the second half of the year and spirits accruing additional share of the overall beverage alcohol market. Continue reading →
Posted in News on February 16, 2021Jim Beam Targets Beer Drinkers With New Highball Campaign
Beam Suntory has debuted a new ad campaign for Jim Beam, focused on introducing the Highball serve to beer drinkers. Continue reading →
Posted in News on January 8, 2021Impact’s Spirits “Hot Brands” Show Ongoing Momentum In 2020
It’s safe to say that 2020 has unfolded in a way few would have predicted at the start of the year. Continue reading →
Posted in News on August 24, 2020News Briefs for May 29, 2020
•Beam Suntory has updated the Jim Beam Augmented Reality App, now allowing users to share messages with friends and family that will play when a user scans the rosette on a bottle of Jim Beam White. Continue reading →
Posted in News on May 29, 2020Interview: Beam Suntory CEO Albert Baladi
Beam Suntory’s U.S. sales continue to be driven by the boom in Bourbon and other American whiskies, especially as consumers trade up to higher priced marques. Continue reading →
Posted in News on February 19, 2020
