Tag Archive: Jim Beam
Jim Beam Targets Beer Drinkers With New Highball Campaign
Beam Suntory has debuted a new ad campaign for Jim Beam, focused on introducing the Highball serve to beer drinkers. Continue reading →
Posted in News on January 8, 2021Impact’s Spirits “Hot Brands” Show Ongoing Momentum In 2020
It’s safe to say that 2020 has unfolded in a way few would have predicted at the start of the year. Continue reading →
Posted in News on August 24, 2020News Briefs for May 29, 2020
•Beam Suntory has updated the Jim Beam Augmented Reality App, now allowing users to share messages with friends and family that will play when a user scans the rosette on a bottle of Jim Beam White. Continue reading →
Posted in News on May 29, 2020Interview: Beam Suntory CEO Albert Baladi
Beam Suntory’s U.S. sales continue to be driven by the boom in Bourbon and other American whiskies, especially as consumers trade up to higher priced marques. Continue reading →
Posted in News on February 19, 2020Beam Suntory’s Sales Rise By 6.5% Amid Increasing Global Volatility
Beam Suntory saw solid sales growth in 2019, posting a revenue increase of 6.5% for the year. Continue reading →
Posted in News on February 14, 2020Strong Growth Continues For The Top Whiskies In The U.S.
Along with Tequila and Cognac, both domestic and imported whiskies remain a key growth engine for the U.S. spirits market. Continue reading →
Posted in News on January 27, 2020
