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Tag Archive: Jose Cuervo

Spirits-Based Cocktails Projected At Nearly 20 Million Cases In The U.S. This Year

While some drinks categories were clearly disrupted by the pandemic, others have only picked up speed over the past two years. One of the biggest winners has no doubt been spirits-based RTDs. Continue reading →

Posted in News on November 15, 2021

Proximo’s Lander Otegui On The Opportunity In Tequila Seltzer

Following a limited rollout last summer, Proximo Spirits has launched Jose Cuervo’s Playamar Tequila Hard Seltzer nationally. Continue reading →

Posted in News on March 26, 2021

Premixed Cocktails: A Major Growth Engine For Top Spirits Players

While flavored malt beverages (FMBs) and traditional hard seltzer brands brewed from malt ingredients are continuing their rapid growth, the spirits-based premixed cocktails segment has soared to prominence lately, with nearly all of the spirits industry’s top players taking part. Continue reading →

Posted in News on February 10, 2021

Upscale And Mainstream Brands Register Strong Gains Amid A Thriving Tequila Market

In spite of the ongoing pandemic and diminished on-premise environment, Tequila consumption continues to surge to new heights, surpassing 20 million cases (excluding pre-mixed cocktails) in the U.S. for the first time ever in 2020, according to Impact Databank. Continue reading →

Posted in News on January 25, 2021

News Briefs for December 1, 2020

•Jose Cuervo is extending its high-end Reserva de la Familia range with Platino and Reposado offerings. Continue reading →

Posted in News on December 1, 2020

Jose Cuervo Jumps Into Hard Seltzer With Playamar Brand

Hard seltzer’s explosive growth is leading major players from across the drinks industry to enter the fray. Continue reading →

Posted in News on August 13, 2020

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