Tag Archive: Josh Cellars
During its first quarter-century in business, Deutsch Family Wine & Spirits forged its reputation as one of America’s top wine importers, having built first Georges Duboeuf (now handled by Quintessential Wines) and then Yellow Tail into dominant brands in their respective categories. Continue reading →Posted in News on December 12, 2016
Introduced in 2009, Deutsch Family Wine & Spirits’ Josh Cellars has been one of the fastest wine brands ever to reach 1-million-case territory, and it’s done so at a premium price point of $13-$19 a bottle. The California wine brand has been a game-changer for Deutsch, spearheading the company’s move into the so-called “low lux” tier of wines retailing from $10-$25, while reducing its reliance on Yellow Tail, its top brand, which has been fighting an increasingly uphill battle as consumers migrate to higher price brackets. SND associate editor Christina Jelski recently caught up with Deutsch Family CEO Peter Deutsch to find out what’s been driving Josh Cellars’ explosive growth, and to see where the brand is headed.
Many of the U.S. market’s leading wine importers have moved into the spirits category in recent years, and Deutsch Family Wine & Spirits is no exception.
Long known for the 8.3-million-case Yellow Tail brand, Deutsch Family Wine & Spirits has successfully diversified its portfolio in recent years, with so-called “low lux” wines—retailing in the $10-$25 segment—leading the way.
Deutsch Family Wine & Spirits has added a new red blend to its thriving Josh Cellars brand, and is eyeing other opportunities across the burgeoning red blend category. Continue reading →Posted in News on May 16, 2014